Big Ten Olympic Open
The Big Ten Olympic package was an incredibly fun and detail-oriented project to work on with the Drive Studio. Because of the wide range of Olympic sports that exist in the Big Ten, we needed to find a way to encapsulate them in a few single moments, while being able to indivualize each sport. To do this we went in-depth creating icons that would be quickly recognizable to the viewer while creating a different perspective of each sport. Once we finished focusing on the details of each sport, we created a giant grid that represented all the sports of the Big Ten Olympic Open.
Every icon below was created to individualize each sport - simple enough to stand out in a grid while stong enough to stand on its own.
Creative Director Nick DiNapoli EP / TD Marco Bacich Art Director Michael Croxton Designer Tom Green Producer Patty Kiley