1. Director
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3. -
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Heineken Doctor Diesel
The concept of Heineken's overseas brand "Doctor Diesel" was that of a metropolis existing on the exterior of a gigantic engine, a single bottle of Doctor Diesel at its core. Ed Lagg and I collaborated to create the initial look and style that would ultimately award the job and as creative director, my role was to oversee the entire post-time to completion of the production. ![](https://freight.cargo.site/t/original/i/7aebda4d5fc863c705d5b2f45683574f37cb20f8380d21704cb5924eaafc6daf/HeinekenDrDiesel_01.jpg)
![](https://freight.cargo.site/t/original/i/9eb5b9c65d0d09534694ef2b7c81e0dd96862ad42d9e422e8f6d20a676da89fc/HeinekenDrDiesel_02.jpg)
![](https://freight.cargo.site/t/original/i/7394339922b53383e4891ab945610f22d4fdcfd848f47f1680ba562cbee0e1d3/HeinekenDrDiesel_03.jpg)
![](https://freight.cargo.site/t/original/i/96abb6fff41e1f76bff101b098e2006a10feaf942c0c767a5d0881d2d81d7976/HeinekenDrDiesel_04.jpg)
![](https://freight.cargo.site/t/original/i/74511db853630a7dbb342659abf392aba27df6d3ae70b05b25b017ec3805a41f/HeinekenDrDiesel_05.jpg)
![](https://freight.cargo.site/t/original/i/e40f6f9e9ffb04acf4a6abfefbe6b23e8b531fce8bc07504404ae4c00ef77448/HeinekenDrDiesel_06.jpg)
![](https://freight.cargo.site/t/original/i/63249fa12029bbfc4d4025e7bc172dfa707758e5a3b5b367e643fae89eec7d9c/HeinekenDrDiesel_07.jpg)
![](https://freight.cargo.site/t/original/i/0562d84763bca1dcdbf7242ef503090543f0f004e13003fcdf322bc43e2d9b9b/HeinekenDrDiesel_08.jpg)
![](https://freight.cargo.site/t/original/i/79535cf0ca8ffd0ad7e91ebde3f745070dd19bc6a5148d454dd49f3d6aa74cd4/HeinekenDrDiesel_09.jpg)
![](https://freight.cargo.site/t/original/i/68afb88b9293c5e9d19698c93a7416d131ba65acb9bd03fd084d2110281f3b91/HeinekenDrDiesel_10.jpg)
![](https://freight.cargo.site/t/original/i/5bd20c1bbfb754f8bbd067fc6c20fe7761d5412de8c7abf530e185388bdd3806/HeinekenDrDiesel_11.jpg)
![](https://freight.cargo.site/t/original/i/f3485206e4c5829ae2db006d82d1abf2df100ef8ebd62221515cb4f994404285/HeinekenDrDiesel_12.jpg)
![](https://freight.cargo.site/t/original/i/6033353e8b307642950ee19f3ec16124a5737a38b3b58293c7a854b9f5e81a7c/HeinekenDrDiesel_13.jpg)
![](https://freight.cargo.site/t/original/i/38d0713a16901891151471d1077e6ae4827afbc12cfae4b2b99ec18e66184ca9/HeinekenDrDiesel_14.jpg)
![](https://freight.cargo.site/t/original/i/47048c67a4d88a6f1fb14fe717169627313d41d43ea1691deaa20370dc75637b/HeinekenDrDiesel_15.jpg)
![](https://freight.cargo.site/t/original/i/76966ef37e3d40c74dccaab05093f0e4613c2d55bf4ca5119917cc619604ce87/HeinekenDrDiesel_17.jpg)
![](https://freight.cargo.site/t/original/i/e8d04d130814e0a80bb00365b6118ab03fd6d6a0f04446a7c9c2da6f7cf6992d/HeinekenDrDiesel_18.jpg)
![](https://freight.cargo.site/t/original/i/18791b97a3bc3386e68860f2c8e1eb77e858b222fd012a7e961cc0af59f7f12a/HeinekenDrDiesel_19.jpg)
Credits
Director Tom Green Creative Director Jose Gomez Executive Producer Santino Sladavic Sr Producer Hilary Wright Designer Ed Laag / Blake Guest / Erik Anderson Animator / Compositor Ed Laag / Jon Lorenz 3D Cody Smith / Nate Davies / Blake Guest / Erik Anderson / Zach Vandlik 3D Particles Tom Allen Editor Tony Hall Assistant Editor Chris Halmo Production Coordinator Brittany Geber