1. Design
2. Development
3. Production

Onecrew Inc.
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Netflix Home Run Derby

Netflix's Home Run Derby was all about swag, drip, and making the players feel larger than life. We wanted to capture the youthful energy and confidence that comes with launching home runs and infuse that attitude into every frame of the package. From bold patterns with a sense of drip to animation packed with swagger, every design decision was made to elevate the athletes into monumental heroes. That larger-than-life mentality became the DNA of the package, helping create a look that felt explosive, youthful, and uniquely Home Run Derby.

One of the core concepts we developed with Netflix was orbital motion. A baseball swing follows a natural arc, and a home run launches on a soaring trajectory, so we carried that energy into the Hero End Stamp with custom orbital player names that rotate around each athlete. The result is a player treatment that feels dynamic, powerful, and larger than life.

The Word Front Ends were designed to be bold and in your face, featuring an orbital camera move that twists through a field of bats as dimensional 3D typography explodes toward the viewer, creating a sense of energy, impact, and power.

With the Home Run Derby's unique tournament format, creating every possible player matchup wasn't practical. Instead, we designed a modular matchup system with interchangeable player plates that could be swapped live during the broadcast, allowing the production team to seamlessly accommodate any matchup as the bracket unfolded.

The Sponsor Interstitial created a unique environment by using a tunnel of bat lockers to frame the messaging. The dimensional space and depth gave the sponsor a bold, integrated presence while maintaining the energy and visual language of the overall package.

The geometry of the baseball diamond became a core design element throughout the package. We used its iconic shape as part of the visual DNA, creating layered depth and dimensional space that naturally framed the players while reinforcing the identity of the Home Run Derby.

The Event End Stamp brought all of the package's visual DNA together. Set inside Citizens Bank Park, flaming baseballs streak through the environment, guiding the viewer toward the event logo while combining the energy, motion, and larger-than-life attitude that defined the Home Run Derby package.

Client Netflix Creative Director Tim O'Shaughnessy Art Director Will Huang, Stefanie Toigo Producer Cara Fitzsimmons Production Company Onecrew Creative Director Tom Green, Michael Croxton Producer Jake Hibler Designers / Animators Rafael Vieira, Michael Croxton, Tobias Kutz, Tom Green, Felipe Vieira, Allison Green