1. Design
2. Development
3. Production
2. Development
3. Production
Netflix Opening Night
Kicking off the iconic start of the MLB season, we were fortunate to partner with Netflix to create the Opening Night package featuring the Yankees and Giants. Bold team colors, refractive light, and the energy of Netflix’s signature color-stream branding became the foundation for the package’s visual language.
Seems in Motion
We wanted to work with bold, handsome colors that would pop on screen. The Yankees’ iconic blue, contrasted against the Giants’ vibrant orange, gave us a rich color palette to build from. The iconic seams of a baseball became an organic design element woven throughout the space, creating a natural sense of movement and flow.
Color In Motion
We wanted to work with bold, handsome colors that would pop on screen. The Yankees’ iconic blue, contrasted against the Giants’ vibrant orange, gave us a rich color palette to build from. The iconic seams of a baseball became an organic design element woven throughout the space, creating a natural sense of movement and flow.
Rotational Energy
With the bold colors of the Yankees and Giants taking center stage throughout the package, we leaned into the Netflix visual language for the supporting inserts. We explored rotational camera moves that evoke a baseball spinning through space—drawing inspiration from the tight rotation of a four-seam fastball and the soaring trajectory of a ball sent out of the park.
Layered Identity
Iconic team colors and dimensional glass treatments bring the Yankees and Giants into a shared visual world. Refraction, reflection, and layered forms create depth, movement, and a distinctly Netflix feel.
Credits
Client Netflix Creative Director Stefanie Toigo Producer Cara Fitzsimmons Production Company Onecrew Creative Director Tom Green Producer Jake Hibler Designers / Animators Rafael Vieira, Felipe Vieira, Tobias Kutz, Tom Green